2026
HydroxyCut
Creative Director
Design/Art Direction/Production/Performance Ads/Social
Igniting the shred in red. A bunch of visually arresting performance ads to build the summer body in winter.
2026
MuscleTech
Creative Director
Design/Art Direction/Production/Performance Ads/Social
Clean supplements to build a better you. Performance ads for performance supplements.
2026
SIXSTAR
Creative Director
Design/Art Direction/Production/Performance Ads/Social
Five star athletes rise, SixStar athletes ascend. Some fun performance ads for this supplements company.
2025
Amazon
Creative Director
Design/Art Direction/Production/Performance Ads/Social
The second annual Amazon Book Sale. They sell books!
2024
PureSource
Creative Director
Brand ID/Social/Design/Marketing/WebsiteA new CPG product. Introducing CBDa - a purer form of CBD - into a competitive beverage market.
2023
Walmart+
Creative Director
Brand ID/Performance/Social/Design/Art Direction/Copy
Walmart+ going head-to-head with Amazon Prime. Took them long enough. Developed performance marketing & 360° best practices.
2022
Talabat
Sr. Creative Director
Brand ID/Social/Design/360° Marketing/StrategyRebranding and creating super unique localized TVCs (and social) for the largest quick commerce brand in MENA.
2022
Everyday roastery
Sr. Creative Director
Brand ID/Social/Design/360° Marketing/ Strategy/Experiential
Creating a captivating visual & brand ID for a localizable dark store coffee shop across MENA, LATAM, Scandinavia, APAC, & Europe. Strategy to social content to experiential.
2021
Yemeksepeti
Sr. Creative Director
Brand ID/Social/Design/360° Marketing/StrategyRebranding and creating super unique localized TVCs and social content for the largest quick commerce brand in Turkey & Eastern Europe.
2021
FoodPanda
Sr. Creative Director
Brand ID/Social/Design/360° Marketing/StrategyRebranding and creating super unique localized TVCs and social content for the largest quick commerce brand in APAC.
2020
Beyond Meat
Creative Director + Producer
Art Direction/Social/Marketing/Packaging/Animation
Rebranding, packaging design, social, organic content, strategy, content creation - the whole 9 yards.
2019
Beyond Meat x KFC
Creative Director + Producer
Art Direction/Social/Marketing/Packaging/ExperientialCreating a memorable experience with a trusted partner, KFC. Took plant-based chicken to the mecca of fried chicken.
Michelob Ultra x PGA
2018
Creative Producer + Art
Social/Design/Art Direction/Production/ExperientialMatch cuts, punchy transitions, and visual effects done in a series of 6 second Twitter only PGA mid-roll campaign.
2018
Netflix
Creative Director + Producer
Social/Design/Marketing/Copy/Art DirectionCreating what was initially scoped as digital & performance ads - ended up informing their entire GTM strategy.
2017
AMC
Creative Producer
Social/Production/Experiential/Art DirectionGenerating renewed hype around a season premiere with a dream and some zombies roaming around LA. All a social experiment.
2018
Assassin’s Creed: origins
Creative Director + Art
Social/Design/Marketing/Copy/Art DirectionBringing the player into the world of ancient Egypt.
2018
ESPN
Creative Producer
Production/Social/Animation/Art Direction/Editing/Experiential
Worked to rebrand College Football and created a slew of supporting digital, OOH, experiential, & influencer content.
2017
Under ARMOUR
Creative Producer
Production/Social/Art Direction/Editing/Stop MotionCreating some fun, thumbstopping social assets for Under Armour’s 2017 clothing launch.
Under ARMOUR / Steph Curry
2017
Creative Producer
Production/Social/Editing/ExperientialWe reimagined the hype-beast “shoe drop” with a disruptive delivery method.
2017
LEGO
Creative Producer
Production/Social/Animation/Art Direction/EditingIdentified a new marketing strategy by creating Lego’s first Easter dedicated campaign.
E! News
2016
Creative Director
Direction/Social/Design/Production/Strategy/ Copywriting
Tasked with developing the first original programming for Snapchat, I worked to create the visual ID, format, tone of voice, & talent for ENews! We called it the Rundown.
2015
Creative Director
TASTY
Brand ID/Social/Design/Strategy/ Production/CopywritingThe program that launched a thousand ships (and the oversaturated, food video, top-down trend).
2015
BuzzFeed
Creative Director
Social/Design/Strategy/Production/CopywritingWhat was an aggregator of internet content and fun listicles, this is how we made Buzzfeed money. Lots of it.
2013
Honda
Copywriter
Copywriting/ProductionWrote a bunch of fun campaigns for SoCal Honda.
2012
JAck in the box
Copywriter
Copywriting/ProductionThe man, the myth, the antenna ball topper - got to write a few of these irreverent commercial spots.
2008 - Current
Random
Creative Director
VariousRandom content I’ve been lucky enough to create in my down time.