Stranger Things
Social/Design/Marketing/Copy/Art DirectionWhile at RED Interactive, we partnered with Netflix on a few of their original series to develop and execute mostly performance, social, and experiential creative.
What started off as a proof of concept for a performance campaign for Stranger Things 2, quickly shifted and ended up informing the entirety of the full marketing funnel brand campaign leading to experiential Netflix mainpage activations, billboards, OOH, TVCs, etc.
Super simple insight: what if we pulled the viewer into the upside down?
We primarily utilized After Effects, Photoshop, & Illustrator.
While also at RED Interactive, we has the auspicious task to develop social content for their upcoming show, Ozark.
The brief: how do we bring the viewer into the world of Ozark?
The solution: taking themes from the show, what if we were to teach people how to money launder (and commit various other crimes) as well as create a dark toursim video that increasingly becomes more unhinged?
We primarily utilized After Effects, Photoshop, & Illustrator.
OZARK
Social/Design/Marketing/Copy/Art Direction
