I joined the SoCal Honda time at an exciting time.

They were looking for a campaign refresh; something that would set them apart from other work in the automotive field. The insight came out of the KCCO / Chive "Random Acts of Kindness" campaign. What if we were to remove the stigma surrounding the care buying experience? What if Honda was just helpful? No strings attached?

Also created were OOH, bus wraps, in-store, radio spots, billboards, etc. The unique aspect of this campaign were the street teams. We'd do "random acts of helpfulness" - handing out waters at baseball games, taking over gas pumps and paying for peoples gas, creating micro acts of kindness reaffirming that "it's our job to be helpful" and driving consumer loyatly to the brand.