While at Deutsch, I was tasked to build performance marketing capabilities as a client offering. Our primary client was Walmart+ - a membership-based program launched in late 2020 that offered a multitude of in-store and online benefits. This was Walmart's much overdue solution to competing with Amazon prime.

As the team went through a formal rebranding branding exercise, we needed to make sure that it extended through the marketing funnel - prioritizing simple bento box / interchangeable visuals and a clean visual ID. In addition to this, my team proactively created a formats & territories content roadmap to handle the heavy performance ad needs. Each campaign consisted of roughly 350+ individual assets as well as ongoing optimizations of top performers.

We primarily utilized After Effects, Photoshop, Illustrator, Figma, and XD.