Also at RED Interactive, we were tasked with creating the ultimate hype-beast, shoe drop for Steph Curry’s new signature sneaker. ​

We reimagined the shoe release with a disruptive delivery method that mimicked Steph’s playing style and his ability to launch from anywhere at any moment by unleashing the world’s first sneaker drop via drones.

​During the activation we engaged fans from over 150 countries and garnered over 16,000,000 social media impressions and more than 119,000,000 media impressions.

I supported from production & art direction.