I was approached to help overhaul “everything but the can” at this CPG startup. The big challenge was working within the preexisting brand constraints. Heavy performance forward strategy in the pre-seed startup phase.

I worked to create brand guidelines, influencer guidelines, build a shopify website, swag & all of their social pages. This was in addition to a full-blown go-to-market strategy. A lot of work in a short amount of time but I got to flex some new skills. Definitely a fun challenge as I also had to navigate the CBD market regulations (Meta and Google).

I primarily utilized Photoshop, Illustrator, Figma, Shopify Canva, video production & photo production.