As our co-branded department grew at BuzzFeed, an influx of CPG / Food & Bev clients started to make partner inquiries. Towards the end of 2015, the NY editorial team was exploring top-down, "hands and pans", recipe videos to nominial success. Identifying opportunity, I led the charge to develop the Tasty program into its own funnel, utilizing revenue earned from co-branded programs to build out the entire discipline. A/B testing: editorial > branded.

This proved to be a massive success leading to Tasty developing in all our global markets and account for +70% of BuzzFeed's revenue streams (*as of 2019)

I created dozens of these. Shot, edited, art directed, recipe developed, everything.

Primarily utilized Premiere & Photoshop.