Beyond Meat was my first time working client side. In 2018 I was engaged to be their in-house creative director / creative producer. I was tasked with rebranding, developing their socials, and creating in-house creative capabilities as they were looking to go from start-up to publicly traded. It was an exciting time to join the company.

Beyond Meat prioritized a social forward, word of mouth, organic growth marketing strategy - let's just say my work was cut out for me. I managed to grow their social following on meta from <140k to >1m.

I was responsible for shooting, editing, designing, animating, producing, copywriting, everything. At the end of 2019 I managed to grow the in-house team to 5 with a few external creative partners.