BuzzFeed enlisted me to help build out their co-branded department at the start of 2015. Building off of their success and virality, I was tasked to develop short & long form content to capitalize on their growing viewership. The challenge: how do we create content that doesn't feel like an ad while engaging with our core demographic in an authentic way?

The solution: utilizing what learnings we could gather from their robust editorial pipeline, we developed an a/b testing modality that we'd pull through the funnel and pitch to prospective clients. This system - coupled with meta and youtube autoplay / suggested video algorithms resulted in this content garnering millions of organic impressions, shares, and likes.

During my tenure, I developed, pitched and executed 41 co-branded programs - a few of which landed me in the 1% club.

I used Adobe Creative Suite and production.