While at RED Interactive, I got to live out every boy's dream: work on Lego.

The brief was simple: encourage kids to build a better Easter basket with Lego.

This was a bit experimental as they have not previously capitalized on holidays like Easter, however utilizing social and digital trends and my previous success at Tasty - we did a top-down campaign of build customized Easter baskets to encourage parents and drive purchase.

This ran in-store display, retail partners, OOH, and across social / digital.

I primarily utilized After Effects, Premiere, & Photoshop.