Again while at RED Interactive, we created content for ESPN’s Billboard for the Playoff. We turned fandom into a full-contact sport, challenging four fans to literally live on a billboard for 282 hours straight. The entire thing was broadcast live, capturing every triumph, meltdown, and unexpected moment along the way.

The stunt caught fire, racking up coverage from 500+ media outlets, including The Washington Post, The New York Times, CNN, and Good Morning America.

From concepting and billboard design to experiential activation, influencer strategy, and 24/7 live production, we built a campaign that didn’t just make headlines—it made history.

I primarily utilized After Effects, Photoshop, and Premiere as well some C4D and physical production.