In 2016, NBCUniversal invested in Snapchat with the goal to create the first to platform, serialized, "show". I was brought in to help dictate what that looked like. Given Snapchat's demographic and NBCUniversal's IP - we identified piloting the program with E! News, utilizing the news format and adapting it.

The other big hurdle: how does one create content in :06 second spurts that not only speaks to the attention span of the audience, but does so in an authentic and engaging way?

Our solution: memes, irreverent humor, and .gifs. It was 2016 after all.

Ran for 8 years and over 1000 episodes.

Over several months of show development, we ended up with E! News: The Rundown, hosted by Erin Lim. The audience grew 19m viewers per month, becoming a fan favorite immediately.