2024

PureSource

Creative Director

CBDa Beverages, CPG 
Brand ID/Social/Design/Marketing/Website

A new CPG product. Introducing CBDa - a purer form of CBD - into a competitive beverage market.

2023

Walmart+

Creative Director

Brand ID/Performance/Design/Art Direction/Copy

Walmart+ going head-to-head with Amazon Prime. Took them long enough. Developed performance marketing & 360° best practices.

2022

Talabat

Sr. Creative Director

Quick Commerce, E-comm 
Brand ID/Social/Design/360° Marketing/Strategy

Rebranding and creating super unique localized TVCs for the largest quick commerce brand in MENA.

2022

Everyday roastery

Sr. Creative Director

Brand ID/Social/Design/360° Marketing/Strategy/Experiential
Coffee, Design

Creating a captivating visual & brand ID for a localizable dark store coffee shop across MENA, LATAM, Scandinavia, APAC, & Europe.

2021

Yemeksepeti

Sr. Creative Director

Quick Commerce, E-comm 
Brand ID/Social/Design/360° Marketing/Strategy

Rebranding and creating super unique localized TVCs for the largest quick commerce brand in Turkey & Eastern Europe.

2021

FoodPanda

Sr. Creative Director

Brand ID/Social/Design/360° Marketing/Strategy

Rebranding and creating super unique localized TVCs for the largest quick commerce brand in APAC.

2020

Beyond Meat

Creative Director + Producer

Art Direction/Social/Marketing/Packaging/Animation

Rebranding, packaging design, social, organic content, strategy, content creation - the whole 9 yards.

2019

Beyond Meat x KFC

Creative Director + Producer

Art Direction/Social/Marketing/Packaging/Experiential
Beyond Meat, KFC, Experiential

Creating a memorable experience with a trusted partner, KFC. Took plant-based chicken to the mecca of fried chicken.

2018

Netflix

Creative Director + Producer

Stranger Things, Netflix 
Social/Design/Marketing/Copy/Art Direction

Creating what was initially scoped as digital & performance ads - ended up informing their entire GTM strategy.

2018

ESPN

Creative Producer

Production/Animation/Art Direction/Editing/Experiential
College Football

Worked to rebrand College Football and created a slew of supporting digital, OOH, experiential, & influencer content.

2017

Under ARMOUR

Creative Producer

Production/Social/Art Direction/Editing/Stop Motion

Creating some fun, thumbstopping social assets for Under Armour’s 2017 clothing launch.

Under ARMOUR / Steph Curry

2017

Creative Producer

Production/Editing/Experiential

We reimagined the hype-beast “shoe drop” with a disruptive delivery method.

2017

LEGO

Creative Producer

Lego 
Production/Animation/Art Direction/Editing

Identified and new marketing strategy by creating Lego’s first Easter dedicated campaign.

E! News

2016

Creative Director

Snapchat 
Direction/Social/Design/Production/Strategy/Copywriting

Tasked with developing the first original programming for Snapchat, I worked to create the visual ID, format, tone of voice, & talent for ENews! We called it the Rundown.

2015

TASTY

Creative Director

Brand ID/Social/Design/Strategy/Production/Copywriting

The program that launched a thousand ships (and the oversaturated, food video, top-down trend).

2015

BuzzFeed

Creative Director

Social/Design/Strategy/Production/Copywriting

What was an aggregator of internet content and fun listicles, this is how we made Buzzfeed money. Lots of it.

2013

Honda

Copywriter

Copywriting/Production

Wrote a bunch of fun campaigns for SoCal Honda.

2012

JAck in the box

Copywriter

Copywriting/Production

The man, the myth, the antenna ball topper - got to write a few of these irreverent commercial spots.

2008 - Current

Random

Creative Director

Various

Random content I’ve been lucky enough to create in my down time.